Birks Rebrands “Maison Birks” and Wilden Media Delivers Unique Music Experience
With quality design and custom music selection, Wilden Media created a unique music experience for the re-branding of Birks. Iconic Canadian jeweler Birks has just changed its name to ‘Maison Birks’, and it’s opening new boutiques carrying only Birks-branded jewelry. These moves are partly a response to increased competition within Canada’s premium jewelry market. The first “mono-brand” Maison Birks opened last week at Mapleview Shopping Centre in Burlington Ontario, and a second opens this week at Montreal’s Quartier DIX30. More mono-brand Maison Birks stores will follow. The [...]
